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What is the AMA Case Competition?

UIC’s American Marketing Association chapter participates in the annual nationally
recognized AMA Collegiate Case Competition. This semester-long event tasks top
marketing students to work on a current business problem submitted by a sponsoring
organization. The case sponsor prepares a detailed marketing problem in efforts to gain
perspective from AMA students.

(This competition starts early Fall Semester every year, no applicants will be accepted in Spring Semester)

Case Competition Structure 

Research Team
    - Collect (primary and secondary) data on the sponsor’s target segment

- Perform cogent and reliable market research/SWOT analysis on the sponsor and
sponsor’s competitors
   - Convert data and findings into comprehensible tables, graphs, and written reports

*Not accepting anymore

applications at this time

Strategy Team
 - Develop potential social media, mobile, video, etc. advertisements to build brand
awareness for the sponsor’s target segment
 - Develop business cases to support new marketing strategies, budgets, projects, and
marketing plans

-  Generate innovative ideas to promote the sponsor’s brand and product

*Not accepting anymore

applications at this time

Benefits of Joining

Integrate and Apply
Knowledge Gained from
Multiple Classes

- The case competition
will challenge you to
think critically, while
honing your problem
solving and decision-
making skills

Opportunity to Present in
Front of Industry

- The case competition
offers a unique
opportunity to practice
your public speaking
skills in front of many
marketing executives,
professionals, advisors,
and other participants

Build on your resume

- Participation in case
indicates to
employers that you
are motivated, driven and a leader

-Great interview example for behavioral questions!

More Benefits…

Travel to New Orleans (with financial assistance from UIC’s marketing department)
- Campus recruitment
- Hands on experience


Want to know more? Fill out our interest form & we can answer all your questions!

This Year’s Sponsor

2020 - 2021

Screen Shot 2020-07-26 at 10.13.48

About PODS:
PODS was founded in 1998 by Peter Warhurst who was looking to expand his family’s storage
business. Warhurst invented PODS containers, as well as a hydraulic lift system that enables
operators to easily deliver and transport the units. PODS operates by delivering a storage
container to its customers’ location, which the customer packs themselves. The units can then be
stored at a warehouse or delivered to another location. The units and warehouses are a mix of corporate and local franchisees (75% of locations are company-owned). Now an industry leader,
PODS currently provides residential and commercial services in 43 U.S. states, Canada,
Australia, and the UK. To date, the PODS network has completed more than one million long-
distance moves, four million initial deliveries, and has over 220,000 PODS containers in


“My biggest takeaway was learning how to work with a team and synthesizing all
material into a cohesive strategy. This helped me understand how to work well
with others!”

-Anna Fabella

"One of the NOLA ICC highlights was participating in the case competition. I've learned how crucial it is to be part of a team & learned different ways to brainstorm ideas! It has also been a great example to use during interviews!"
- Alima Abdirova
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